Strike for Fashion Revolution

Welcome to day 5 of Fashion Revolution Week. Today we’re joining forces and taking part in the climate strike.

The weekly Friday climate strikes created a real momentum last year. Suddenly the environment really came into the forefront. Policymakers and governments started to pay attention.

This year things are a little different. So we’re taking it online. And those of us who are passionate about changing the fashion industry for the better are going to highlight some of the reasons why things need to change.

It’s super important that people know how big of an impact fashion has on the environment.

When most of us think about industry’s that harm the environment we think transport, agriculture, oil. Clothes are normally at the bottom of people’s lists.

But they should be at the forefront of our mind.

The Statistics:

  • The dyeing and finishing phase of textile production can require as much as 200 tonnes of water for every tonne of textiles produced.
  • Buying one new white cotton shirt produces the same emissions as driving a car for 35 miles.
  • Producing plastic-based fibres for textiles uses around 342 million barrels of oil every year.
  • 60% of garments are now made from polyester. This quantity has doubled since the year 2000.
  • 150 million trees are logged every year to be turned into cellulose textiles like viscose.

(All stats from Fashion Revolution)

There are 100’s more disturbing statistics like these. The fashion industry is disruptive in so many ways.

Let’s share the facts:

Getting these facts out there and educating more and more people is key. The more people that know about this the more people will change.

The sustainable fashion movement has come a long way, but there are still so many people who have no idea how detrimental fast fashion is to the environment.

I think this is the point of fashion revolution week, it’s about bringing awareness to the topic.

Today we’re focusing mainly on the environmental factors but within this movement we are also trying to take steps that will benefit garment workers too.

If you’re someone who has changed the way you’ve shopped, or you’ve abandoned fast fashion, I’d encourage you to get involved. To tell other people about why you’re doing what you’re doing. To share a few statistics on your social media or tell your family about it.

Because the most powerful thing we can do right now is tell others and expand this movement.

The reason the climate strikes had such a huge impact last year was because it was one big collective movement, and that makes people take notice.

Activism is really important. Of course we need to get our fundamental’s right. We need to be engaging in sustainable fashion consumption wherever we can. But it’s also really important that we let others know about our movement.

People probably aren’t going to be persuaded by one thing. But if they keep hearing the same message over and over again then it will get through to them. They will start to realise that there is an issue with fast fashion, and they might just start to change their habits themselves.

This also works on a larger scale, the more we keep bothering brands, the more likely they are to make a change. Mass shaming of Primark has made them much more transparent with their operations, sure they’ve got a long way to go, but they have changed for the better.

This also works on a government level too, the more we show we care about these issues, the more likely they are to pay attention. Climate strikes really enabled environmental issues to get much higher up in the government’s agenda.

So I encourage you to get involved with the digital strike. Or really, just get involved in any small way that you can.

Do you have any tips for online activism? Let me know in the comments!

02 comments on “Strike for Fashion Revolution

  • Natasha Re , Direct link to comment

    I email. I find either customer support email, or info@desired brand. I had some interesting conversations, some ignore, some tried to greenwash…It is actually a really good way to get to know the brand and how much they care for consumers. I also sent messages directly to brands on IG. For example, Starbucks in S, Korea(trip) uses paper straws, but not in Vienna, Austria(where I currently live). So I asked them what’s up.

    • Olivia , Direct link to comment

      I think emailing is great! It’s definitely a good way to get brands thinking. The more we send them annoying messages/emails the more likely they are to actually do something about these issues.

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